Ride Around the Lake is a recreational cycle for Charity. Each May, hundreds of people ride around the picturesque lake Illawarra to raise money for charity.

Having assisted in 2015 as a Graphic Designer and videographer, I was honoured to be selected to lead media and communications for the event in 2016 and again in 2017.

For the promotion of the 2016 event, I designed a logo and poster for the ‘Peoples Bike’. Sponsor logos were printed and added as they came onboard.

When the event day finally arrived a VIP rode the bike and trailer around the 40km track, pulling the sponsor logos with them.