In 2015, I co-founded Optimax Media, a startup focused on digital signage and video production. With backing from Optimax Communications, we set up shop in Wollongong, working with local businesses to create eye-catching advertising content. We installed digital signage across restaurants and venues, bringing a fresh approach to marketing in the area.

While the venture ultimately closed in late 2016, the experience was invaluable. We learned firsthand the challenges of entering a competitive market and the importance of strategic focus.

Some projects we worked on are:

• Backstage Pass – Main Street Studios
• Clique Brothers Yogurt – Beyond Blue Campaign
• Optimax Media Showreel

See some behind-the-scenes content in the video below.