During my time managing Red Baron’s social media, I created, posted and moderated engagement on 2500 + posts/reels. I helped transform their online presence, growing their Instagram from 2,200 followers to over 80,000 followers and driving the account reach to an average of 15 million accounts per quarter. With 70% of organic sales coming directly from social media, it became a major revenue driver.
One of my most successful initiatives was an intensive content schedule of 90 posts per month (three per day). In just three months, this approach added 16,000 new followers, boosted organic engagement, and maximized reach during peak sales periods. This engagement directly supported my paid Black Friday and Christmas campaigns across Meta and Google, amplifying the impact of the paid advertising (Black Friday 2024 was their best-performing paid campaign to date).
Please click the links below to see the social accounts I managed and view some of my best-performing videos embedded bellow. Instagram was our main focus and were we saw the best results.
I managed these accounts from July 2017 to Feb 2025
Red Baron Instagram
Red Baron Facebook
Red Baron TikTok
Red Baron Youtube
Examples: Viral Posts
12-year-old experiences 8G for the first time.
13.01m views | 479.75k likes | 3.31k comments
Telling stories has reliably been the best way to connect with our audience. When I saw a 12-year-old was flying with us I requested permission from his parents to use the footage and knew I had made the right decision when I found this clip in the video. With the experience from the post below, I knew this would perform well given the right environment.
I identified a song that was trending at the time, posted with relevant hashtags to increase reach and posted at a time when our audience was most active. These factors combined lead this video to be the best-performing out of all posts in Red Baron’s history.
Night night 😴
Experience 8g for yourself, link in bio 😎
5.97m views | 115.21k likes | 412 comments
Examples: Influencer Collaborations
The Top Gun Experience – chrisbetzmann & itsemmareeves
Top Gun Experience – thomasmalucelli
EXTREME Aerobatics Experience – deemy_troya
Extreme Aerobatics Experience – sanyamann