Bob Jane T‑Marts is Australia’s leading independent tyre and wheel retailer, with over 130 franchised and company-owned stores nationwide.
I collaborated with them to create over 25 television ads, transforming static design assets and recorded voice-overs into engaging motion graphics. I also handled audio design, adding carefully chosen sound effects to enhance the visual storytelling and reinforce brand consistency.
TV advertising is a pillar of Bob Jane T‑Marts’ marketing strategy, offering unbeatable reach and scale. Over 13 million Australians saw the advertisements daily, with 92% of the population, 23 million people, seeing the ads each month.
The campaign generated 69 million impressions per month.
Beyond visibility, the campaign drove real business results with over 100 million dollars of revenue brought in PA. The campaign generated $9.3M in monthly sales uplift, reinforcing TV’s role as a high-impact marketing channel for the brand.
Tools Used:
- Adobe After Effects
- Adobe Premiere Pro
- Adobe Illustrator
- Adobe Photoshop
- Adobe Audition
- Cinema 4D (catalogue)