To help UPRT Australia connect with new audiences and further solidify their industry reputation, I provided a range of services including content management, graphic design, and marketing. The goal was to create engaging, informative content that not only highlighted their achievements but also resonated with both industry professionals and the wider community.

Promotional booklet: Avalon Airshow

This eight-page promotional brochure was created to educate potential customers and clients on why they should undertake UPRT training, and why they should do it with UPRT Australia.

This was created during preparations for the 2023 Avalon Airshow.

Air Sport Magazine Advertisement:

Booth Layout: Avalon Airshow

Business Cards

Marketing (META)

After my initial consultations with UPRT Australia, it became clear that one of their clients’ biggest challenges was building confidence. Many pilots were flying with them specifically to boost their self-assurance and become safer pilots.

I leveraged this insight to create a META campaign that targeted lookalikes likely to share these pain points. We launched a lead generation campaign, and I personally followed up on every lead via phone.

Initially, UPRT Australia didn’t have a system for deposits or upfront payments—clients would book by phone and pay after their flight. I introduced an easy checkout process that allowed clients to pay for their first flight upfront. This not only enabled instant lead conversion but also empowered efficient follow-ups for warm leads further down the funnel.

Review Campaign

UPRT Australia had an excellent reputation via word of mouth. Unfortunately, this was not reflected in their online presence. To solve this challenge, I ran an email campaign, encouraging existing customers to leave reviews for UPRT Australia on their Google business profile.

I then utilised these reviews in an organic social media campaign to build trust with their audience and potential new customers.

Social Media Reels

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UPRT Reel | 10 seconds to recover

UPRT Reel | Testimonial

UPRT Reel | Montage

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Website Management

UPRT Australia had an existing website built on a custom platform. I was able to adapt to this custom backend, learning how to make modifications to the website, adding new content, optimising for SEO, increasing readability and creating a streamlined contact process that increased conversions.

Testimonial:

Jared has been our marketing partner since December 2022, and we have been very happy with his work. He handled everything from generating social media content and posts on Instagram, Facebook and TikTok, to Google search ads, website optimization and graphic design for print and digital media. He has increased our online visibility and engagement with a significant boost in social media engagement and website enquiries. Our Instagram followers have increased by over 100% since we started working with him and our website traffic tripled. We strongly recommend Jared to anyone who needs a reliable and effective marketing partner.

One of the reasons, we decided to work with Jared over other marketing companies is because he understood the difficulties we face in running an aviation business. And most importantly, he know’s how our customers think and how to best target them. If you are looking for a marketing partner look no further. 

March 2023
Jeremy Miller & Shane Tobin, Directors | UPRT Australia

I assisted Activate events with many different aspects of the event, including print designs for newspaper advertising.

Tools Used:

• Adobe Illustrator
• Adobe Indesign
• Adobe Photoshop

Having assisted in 2015 as a Graphic Designer and Videographer, I was honoured to be selected to lead media and communications for the event in 2016 and again in 2017.

Click the links below to see the different projects I worked on for Ride Around the Lake

• Rebrand
• Event Videography
• Motion Graphic
• Newspaper Ad
• Save the Date
• The Peoples Bike
• Signage
• WordPress Website

Having assisted in 2015 as a Graphic Designer and videographer, I was honoured to be selected to lead media and communications for the event in 2016 and again in 2017.

Across the three years I worked on the event, I created many different posters and print designs. Here are some of my favourite

Supporting Homeless Youth

These signs were placed all over the community in the lead-up to the 2015 event to raise awareness and encourage participation.

2015 Poster Design

In 2015, I created this poster using the circular branding to highlight important event sponsors and key event information.

Kids Poster

A kid-focused variation of the primary posters that was designed to be visually different but still meet brand guidelines.

2017 Poster Design

I designed this poster for the 2017 event, simplifying the circular logo design, highlighting the primary sponsor Colliers International and conveying important event information.

Ride Map

I created a visually appealing map for the event that could be used to help riders on the day as well as in preparation for the event.

Tools used across these projects
– Adobe Illustrator
– Adobe indesign

Having assisted in 2015 as a videographer, I was honoured to be selected to lead media and communications for the event in 2016 and again in 2017.

The first thing I proposed was creating a new website, as the existing site was almost a decade old, slow and did not effectively communicate the details of the event.

While I was assessing the clients’ needs, the customer bookings team reported having high amounts of inquiries for simple event details. I proposed creating a clear and simple design for the new website as well as a Motion Graphic to visually communicate details in a captivating way

I also created a wide variety of print media to promote the event, promote sponsors, and communicate messages during the event.

With assistance from the customer service/booking team, we created an FAQ section that addressed the biggest pain points for customers. With the introduction of the new site and the motion graphic, they saw notably lower customer support tickets for event- related information then previous years.

The website was created with a responsive design and optimised for fast load times as I observed that the majority of traffic on the old site was via mobile.

In addition to the web design, I also looked after the server (VPS), ensuring fast operations, applying security patches, backing up Via FTP and keeping everything up to date.

As the event is no longer running the site has since been shutdown.

Tools Used

• WordPress
• Google Analytics
• Adobe Illustrator
• Adobe Indesign