Content & Social Media Management – Jared Parker Design

UPRT Australia

crabchisel — Mon, 20 Jan 2025 21:44:00 +0000

I had the opportunity to work with UPRT Australia, the country’s leading provider of Upset, Prevention, and Recovery Training. Their commitment to safety and innovation has truly set them apart in the industry. In 2022, they were recognized as the Flight Training Organisation of the Year and received the prestigious CASA Wings award for their innovations in pilot training.

To help UPRT Australia connect with new audiences and further solidify their industry reputation, I provided a range of services including content management, graphic design, and marketing. The goal was to create engaging, informative content that not only highlighted their achievements but also resonated with both industry professionals and the wider community.

Promotional booklet: Avalon Airshow

This eight-page promotional brochure was created to educate potential customers and clients on why they should undertake UPRT training, and why they should do it with UPRT Australia.

This was created during preparations for the 2023 Avalon Airshow.

Air Sport Magazine Advertisement:

Booth Layout: Avalon Airshow

Business Cards

Marketing (META)

After my initial consultations with UPRT Australia, it became clear that one of their clients’ biggest challenges was building confidence. Many pilots were flying with them specifically to boost their self-assurance and become safer pilots.

I leveraged this insight to create a META campaign that targeted lookalikes likely to share these pain points. We launched a lead generation campaign, and I personally followed up on every lead via phone.

Initially, UPRT Australia didn’t have a system for deposits or upfront payments—clients would book by phone and pay after their flight. I introduced an easy checkout process that allowed clients to pay for their first flight upfront. This not only enabled instant lead conversion but also empowered efficient follow-ups for warm leads further down the funnel.

Review Campaign

UPRT Australia had an excellent reputation via word of mouth. Unfortunately, this was not reflected in their online presence. To solve this challenge, I ran an email campaign, encouraging existing customers to leave reviews for UPRT Australia on their Google business profile.

I then utilised these reviews in an organic social media campaign to build trust with their audience and potential new customers.

Social Media Reels

UPRT Reel | 10 seconds to recover

UPRT Reel | Testimonial

UPRT Reel | Montage

Website Management

UPRT Australia had an existing website built on a custom platform. I was able to adapt to this custom backend, learning how to make modifications to the website, adding new content, optimising for SEO, increasing readability and creating a streamlined contact process that increased conversions.

Testimonial:

Jared has been our marketing partner since December 2022, and we have been very happy with his work. He handled everything from generating social media content and posts on Instagram, Facebook and TikTok, to Google search ads, website optimization and graphic design for print and digital media. He has increased our online visibility and engagement with a significant boost in social media engagement and website enquiries. Our Instagram followers have increased by over 100% since we started working with him and our website traffic tripled. We strongly recommend Jared to anyone who needs a reliable and effective marketing partner.

One of the reasons, we decided to work with Jared over other marketing companies is because he understood the difficulties we face in running an aviation business. And most importantly, he know’s how our customers think and how to best target them. If you are looking for a marketing partner look no further.

March 2023
Jeremy Miller & Shane Tobin, Directors | UPRT Australia

Content Management – Amir Zoghi Consulting

crabchisel — Sun, 19 Jan 2025 01:31:34 +0000

I served as the Social Media Manager for Amir Zoghi Consulting for over four years. In this role, I oversaw the content calendar, moderated posts, and actively responded to comments.

Over the four years I managed the account, I created more than 1,800 unique posts that told engaging stories and built meaningful connections with clients.

I produced promotional videos for events, filming, shooting and editing each video to showcase their message. I also filmed and edited seminars for distribution across social channels, their website paid advertising platforms, and their learning management systems.

Additionally, I developed promotional content for online programs, including paid ads on Meta and Google, and wrote EDMs and newsletters reaching 15,000 members. I further enhanced our storytelling by creating raw, behind-the-scenes content for Stories, with a focus on both domestic and international events.

You can view the Instagram page by clicking: Amir Zoghi Consulting

Please see some of the reels I created below:

Social Media Stories

At Amir Zoghi Consulting, Instagram and Facebook Stories were a cornerstone of my content strategy, much like at Red Baron. As an international speaker, Amir Zoghi’s tours and retreats provided the perfect backdrop for capturing both short and long-form video content. I documented behind-the-scenes moments, offering followers an immersive experience that made them feel as though they were right there with us.

This authentic approach not only boosted engagement but also played a key role in attracting new clientele.

As an example, I have included my coverage of Amir’s Portugal tour in 2023 which included multiple speaking events and an exclusive retreat.

Red Baron

crabchisel — Fri, 17 Jan 2025 23:28:29 +0000

From 2017 to 2025, I led Red Baron’s social media strategy, growing Instagram from 2,200 to over 80,000 followers and driving an average reach of 15 million accounts per quarter. With 70% of organic sales coming directly from social media, my work turned online engagement into a primary revenue driver.

I developed a compelling content strategy, using Instagram Stories to provide behind-the-scenes insights, influencer collaborations to expand reach, and an intensive posting schedule to maximize engagement. My efforts also enhanced paid advertising performance, contributing to Red Baron’s best-ever Black Friday campaign in 2024.

Explore my work in more detail below:

Social Media Stories
Influencer Marketing
Content Management
Website Management (coming soon)

Social Media Profiles

Ride Around The Lake

crabchisel — Mon, 13 Mar 2017 11:30:00 +0000

Ride Around the Lake is a recreational cycle for Charity. Each May, hundreds of people ride around the picturesque Lake Illawarra to raise money for charity.

Having assisted in 2015 as a Graphic Designer and Videographer, I was honoured to be selected to lead media and communications for the event in 2016 and again in 2017.

Click the links below to see the different projects I worked on for Ride Around the Lake

Social Media Stories – Red Baron

crabchisel — Wed, 18 Mar 2015 23:25:24 +0000

During my time managing Red Baron’s social media, I created, posted and moderated engagement on 2500 + posts/reels. I helped transform their online presence, growing their Instagram from 2,200 followers to over 80,000 followers and driving the account reach to an average of 15 million accounts per quarter. With 70% of organic sales coming directly from social media, it became a major revenue driver.

A key pillar of my content strategy for Red Baron was leveraging Instagram and Facebook Stories to offer an authentic, behind-the-scenes look at our day-to-day operations. I captured what might seem mundane, such as suiting up, refuelling or pre-flighting aircraft and and shared it with our audience. I was amazed to see how well it the things we did every day performed.

Much like a reality TV series, these stories built suspense and engagement: would the weather clear in time? Would we fix a flat tyre or be stranded on the runway? This approach not only drove exceptional performance but also humanized our operation.

The impact was measurable. I began receiving feedback from my team that they were being recognized in public, with fans asking for photos after seeing them online. In one instance, a passenger booked a flight, exclaiming, “I want to be famous like you guys!”.

The number one answer to the How Did you Hear About Us Booking question was Social media.

As stories expire after 24 hours I have screen-recorded a recent example:

Tools Used:

Smart Phone Camera
Capcut

Influencer Marketing – Red Baron

crabchisel — Wed, 18 Mar 2015 21:24:22 +0000

I regularly collaborated with influencers to generate fresh, engaging content and tap into new audiences. By partnering with trusted voices, I connected directly with their followers on a more personal level.

This influencer marketing strategy not only broadened our reach and increased engagement but also drove revenue,

I managed these accounts from July 2017 to Feb 2025

The Top Gun Experience – chrisbetzmann & itsemmareeves

Top Gun Experience – thomasmalucelli

EXTREME Aerobatics Experience – deemy_troya

Extreme Aerobatics Experience – sanyamann

Content Management – Red Baron

crabchisel — Sat, 14 Mar 2015 11:33:08 +0000

One of my most successful initiatives was an intensive content schedule of 90 posts per month (three per day). In just three months, this approach added 16,000 new followers, boosted organic engagement, and maximized reach during peak sales periods. This engagement directly supported my paid Black Friday and Christmas campaigns across Meta and Google, amplifying the impact of the paid advertising (Black Friday 2024 was their best-performing paid campaign to date).

Please click the links below to see the social accounts I managed and view some of my best-performing videos embedded bellow. Instagram was our main focus and were we saw the best results.

I managed these accounts from July 2017 to Feb 2025

Red Baron Instagram
Red Baron Facebook
Red Baron TikTok
Red Baron Youtube

Examples: Viral Posts

12-year-old experiences 8G for the first time.
13.01m views | 479.75k likes | 3.31k comments

Telling stories has reliably been the best way to connect with our audience. When I saw a 12-year-old was flying with us I requested permission from his parents to use the footage and knew I had made the right decision when I found this clip in the video. With the experience from the post below, I knew this would perform well given the right environment.

I identified a song that was trending at the time, posted with relevant hashtags to increase reach and posted at a time when our audience was most active. These factors combined lead this video to be the best-performing out of all posts in Red Baron’s history.

Night night
Experience 8g for yourself, link in bio
5.97m views | 115.21k likes | 412 comments

Examples: Influencer Collaborations

The Top Gun Experience – chrisbetzmann & itsemmareeves

Top Gun Experience – thomasmalucelli

EXTREME Aerobatics Experience – deemy_troya

Extreme Aerobatics Experience – sanyamann