Graphic Design – Jared Parker Design

Australian Finacial Review (AFR) | Busines Summit

crabchisel — Tue, 21 Jan 2025 22:22:00 +0000

The Australian Finacial Review (AFR) is Australia’s leading business and financial news organization, renowned for its insightful analysis and comprehensive coverage. In 2017 and 2018, I was part of the media team for the AFR’s business summits. It hosted prestigious guests like Prime Minister Malcolm Turnbull and other esteemed industry leaders.

I was responsible for the motion graphics displayed on the gigantic 1,377-square-foot screen (32mx4m). I utilized the circular ‘bubble’ elements in the existing AFR branding to create eye catching video elements.

Building on this foundation, I developed logo animations for all aspects of the event. I also produced animated session introductions featuring dynamic stock footage and voice-overs for each segment, as well as lower thirds for broadcast use during key speaker presentations.

Additionally, I designed various visuals for the AV team to incorporate the AFR’s branding into live presentations, for example, animated bubble elements with alpha channels for flexible use broadcast.

Session Titles

For each session during the event, I created animated titles with relevant stock footage and sound effects.

Speaker Introduction and Lower Thirds

Animated Logo

Tools Used

Adobe After Effects
Adobe Premiere Pro
Adobe Illustrator
Adobe Audition
Adobe Photoshop

UPRT Australia

crabchisel — Mon, 20 Jan 2025 21:44:00 +0000

I had the opportunity to work with UPRT Australia, the country’s leading provider of Upset, Prevention, and Recovery Training. Their commitment to safety and innovation has truly set them apart in the industry. In 2022, they were recognized as the Flight Training Organisation of the Year and received the prestigious CASA Wings award for their innovations in pilot training.

To help UPRT Australia connect with new audiences and further solidify their industry reputation, I provided a range of services including content management, graphic design, and marketing. The goal was to create engaging, informative content that not only highlighted their achievements but also resonated with both industry professionals and the wider community.

Promotional booklet: Avalon Airshow

This eight-page promotional brochure was created to educate potential customers and clients on why they should undertake UPRT training, and why they should do it with UPRT Australia.

This was created during preparations for the 2023 Avalon Airshow.

Air Sport Magazine Advertisement:

Booth Layout: Avalon Airshow

Business Cards

Marketing (META)

After my initial consultations with UPRT Australia, it became clear that one of their clients’ biggest challenges was building confidence. Many pilots were flying with them specifically to boost their self-assurance and become safer pilots.

I leveraged this insight to create a META campaign that targeted lookalikes likely to share these pain points. We launched a lead generation campaign, and I personally followed up on every lead via phone.

Initially, UPRT Australia didn’t have a system for deposits or upfront payments—clients would book by phone and pay after their flight. I introduced an easy checkout process that allowed clients to pay for their first flight upfront. This not only enabled instant lead conversion but also empowered efficient follow-ups for warm leads further down the funnel.

Review Campaign

UPRT Australia had an excellent reputation via word of mouth. Unfortunately, this was not reflected in their online presence. To solve this challenge, I ran an email campaign, encouraging existing customers to leave reviews for UPRT Australia on their Google business profile.

I then utilised these reviews in an organic social media campaign to build trust with their audience and potential new customers.

Social Media Reels

UPRT Reel | 10 seconds to recover

UPRT Reel | Testimonial

UPRT Reel | Montage

Website Management

UPRT Australia had an existing website built on a custom platform. I was able to adapt to this custom backend, learning how to make modifications to the website, adding new content, optimising for SEO, increasing readability and creating a streamlined contact process that increased conversions.

Testimonial:

Jared has been our marketing partner since December 2022, and we have been very happy with his work. He handled everything from generating social media content and posts on Instagram, Facebook and TikTok, to Google search ads, website optimization and graphic design for print and digital media. He has increased our online visibility and engagement with a significant boost in social media engagement and website enquiries. Our Instagram followers have increased by over 100% since we started working with him and our website traffic tripled. We strongly recommend Jared to anyone who needs a reliable and effective marketing partner.

One of the reasons, we decided to work with Jared over other marketing companies is because he understood the difficulties we face in running an aviation business. And most importantly, he know’s how our customers think and how to best target them. If you are looking for a marketing partner look no further.

March 2023
Jeremy Miller & Shane Tobin, Directors | UPRT Australia

Lean In – Illawarra Hawks

crabchisel — Sun, 19 Jan 2025 20:34:00 +0000

Paul Bartlett, leader of Lighthouse Online and Chaplain for the Illawarra Hawks, had a motto: “Lean in.” It’s a mindset that defines the team culture, and I wanted to capture that in a way that truly brought it to life. To create the two final videos I filmed content during Basketball games and an interview with Head Coach Rob Beveridge.

During the games, I focused not just on the action, but on the bench, the moments most people overlook. Every time a shot went up or the Hawks had possession, the players literally leaned in eyes locked, bodies tensed, ready to jump up in support. Even those who might not step on the court all season were fully engaged, living every play as if they were in the game themselves.

I used slow motion to help capture and convey these emotional moments.

Tools used:

Sony A7S
Canon 5D MKII
Adobe Premiere Pro
Adobe After Effects
Adobe Illustrator

Red Baron

crabchisel — Fri, 17 Jan 2025 23:28:29 +0000

From 2017 to 2025, I led Red Baron’s social media strategy, growing Instagram from 2,200 to over 80,000 followers and driving an average reach of 15 million accounts per quarter. With 70% of organic sales coming directly from social media, my work turned online engagement into a primary revenue driver.

I developed a compelling content strategy, using Instagram Stories to provide behind-the-scenes insights, influencer collaborations to expand reach, and an intensive posting schedule to maximize engagement. My efforts also enhanced paid advertising performance, contributing to Red Baron’s best-ever Black Friday campaign in 2024.

Explore my work in more detail below:

Social Media Stories
Influencer Marketing
Content Management
Website Management (coming soon)

Social Media Profiles

Sydney Habour Splash

crabchisel — Sun, 01 Apr 2018 21:25:00 +0000

Sydney Harbour Splash is an iconic annual celebration set against the stunning backdrop of Sydney Harbour. This event has grown into a highlight of Australia Day, drawing over 1,500 participants each year. Competitors and families alike take part in a range of swim challenges, from short distances for beginners to longer, more competitive races, all while enjoying lively entertainment. With its focus on community engagement and fundraising for local charities, the event not only showcases the beauty of Sydney’s waterfront but also brings people together in a festive, spirited atmosphere.

I created several branding assets, including posters for print as well as banners for native web advertising.

Tools Used

Adobe Illustrator
Adobe Photoshop

Newspaper Advertisements – Aquathon

crabchisel — Sun, 01 Apr 2018 21:02:00 +0000

Celebrating its 25th anniversary in 2025, the Australia Day Aquathon in Wollongong has grown into the nation’s premier swim-run event, attracting over 2,000 participants annually. Beyond promoting health and fitness, the Aquathon has a proud history of supporting local charities, having raised over $450,000 since its inception. Its enduring popularity and commitment to community engagement make it a cornerstone of the Illawarra region’s Australia Day celebrations.

I assisted Activate events with many different aspects of the event, including print designs for newspaper advertising.

Half Page Newspaper Advertisement

Full Page Newspaper Advertisement

Junior Newspaper Advertisement

Tools Used:

Adobe Illustrator
Adobe Indesign
Adobe Photoshop

Logo Design – Firebird Skyshows

crabchisel — Fri, 02 Mar 2018 10:48:00 +0000

An existing client needed a fresh brand identity for their new business venture. After meeting with them to understand their vision, I developed a visually striking solution tailored to their needs. In addition to the brand identity, I created supporting assets, including business cards, email signatures, and a branding guide to ensure consistency moving forward.

Tools Used

Adobe Illustrator
Adobe Photoshop

Ride Around The Lake

crabchisel — Mon, 13 Mar 2017 11:30:00 +0000

Ride Around the Lake is a recreational cycle for Charity. Each May, hundreds of people ride around the picturesque Lake Illawarra to raise money for charity.

Having assisted in 2015 as a Graphic Designer and Videographer, I was honoured to be selected to lead media and communications for the event in 2016 and again in 2017.

Click the links below to see the different projects I worked on for Ride Around the Lake

The Peoples Bike – Ride Around the Lake

crabchisel — Sun, 12 Mar 2017 10:11:00 +0000

Ride Around the Lake is a recreational cycle for Charity. Each May, hundreds of people ride around the picturesque lake Illawarra to raise money for charity.

Having assisted in 2015 as a Graphic Designer and videographer, I was honoured to be selected to lead media and communications for the event in 2016 and again in 2017.

For the promotion of the 2016 event, I designed a logo and poster for the ‘Peoples Bike’. Sponsor logos were printed and added as they came onboard.

When the event day finally arrived a VIP rode the bike and trailer around the 40km track, pulling the sponsor logos with them.

Clothing – Ride Around The Lake

crabchisel — Sat, 11 Mar 2017 11:58:00 +0000

Ride Around the Lake is a recreational cycle for Charity. Each May, hundreds of people ride around the picturesque lake Illawarra to raise money for charity.

Having assisted in 2015 as a Graphic Designer and videographer, I was honoured to be selected to lead media and communications for the event in 2016 and again in 2017.

Each year, I created a T-shirt for the event; these were worn by all volunteers, available to VIP’s, and offered as an incentive for earlybird registration.