Motion Graphics – Jared Parker Design

TV Advertising Bob Jane T-Marts

crabchisel — Fri, 24 Jan 2025 23:00:28 +0000

Bob Jane T‑Marts is Australia’s leading independent tyre and wheel retailer, with over 130 franchised and company-owned stores nationwide.

I collaborated with them to create over 25 television ads, transforming static design assets and recorded voice-overs into engaging motion graphics. I also handled audio design, adding carefully chosen sound effects to enhance the visual storytelling and reinforce brand consistency.

TV advertising is a pillar of Bob Jane T‑Marts’ marketing strategy, offering unbeatable reach and scale. Over 13 million Australians saw the advertisements daily, with 92% of the population, 23 million people, seeing the ads each month.

The campaign generated 69 million impressions per month.

Beyond visibility, the campaign drove real business results with over 100 million dollars of revenue brought in PA. The campaign generated $9.3M in monthly sales uplift, reinforcing TV’s role as a high-impact marketing channel for the brand.

Bob Jane T-Marts | Pick up a FREE Pressure Washer

Bob Jane T-Marts | Buy 3 get 1 Free

Bob Jane T-Marts | $100 Cash Back

Tools Used:

Adobe After Effects
Adobe Premiere Pro
Adobe Illustrator
Adobe Photoshop
Adobe Audition
Cinema 4D (catalogue)

Australian Finacial Review (AFR) | Busines Summit

crabchisel — Tue, 21 Jan 2025 22:22:00 +0000

The Australian Finacial Review (AFR) is Australia’s leading business and financial news organization, renowned for its insightful analysis and comprehensive coverage. In 2017 and 2018, I was part of the media team for the AFR’s business summits. It hosted prestigious guests like Prime Minister Malcolm Turnbull and other esteemed industry leaders.

I was responsible for the motion graphics displayed on the gigantic 1,377-square-foot screen (32mx4m). I utilized the circular ‘bubble’ elements in the existing AFR branding to create eye catching video elements.

Building on this foundation, I developed logo animations for all aspects of the event. I also produced animated session introductions featuring dynamic stock footage and voice-overs for each segment, as well as lower thirds for broadcast use during key speaker presentations.

Additionally, I designed various visuals for the AV team to incorporate the AFR’s branding into live presentations, for example, animated bubble elements with alpha channels for flexible use broadcast.

Session Titles

For each session during the event, I created animated titles with relevant stock footage and sound effects.

Speaker Introduction and Lower Thirds

Animated Logo

Tools Used

Adobe After Effects
Adobe Premiere Pro
Adobe Illustrator
Adobe Audition
Adobe Photoshop

Lean In – Illawarra Hawks

crabchisel — Sun, 19 Jan 2025 20:34:00 +0000

Paul Bartlett, leader of Lighthouse Online and Chaplain for the Illawarra Hawks, had a motto: “Lean in.” It’s a mindset that defines the team culture, and I wanted to capture that in a way that truly brought it to life. To create the two final videos I filmed content during Basketball games and an interview with Head Coach Rob Beveridge.

During the games, I focused not just on the action, but on the bench, the moments most people overlook. Every time a shot went up or the Hawks had possession, the players literally leaned in eyes locked, bodies tensed, ready to jump up in support. Even those who might not step on the court all season were fully engaged, living every play as if they were in the game themselves.

I used slow motion to help capture and convey these emotional moments.

Tools used:

Sony A7S
Canon 5D MKII
Adobe Premiere Pro
Adobe After Effects
Adobe Illustrator

Red Baron

crabchisel — Fri, 17 Jan 2025 23:28:29 +0000

From 2017 to 2025, I led Red Baron’s social media strategy, growing Instagram from 2,200 to over 80,000 followers and driving an average reach of 15 million accounts per quarter. With 70% of organic sales coming directly from social media, my work turned online engagement into a primary revenue driver.

I developed a compelling content strategy, using Instagram Stories to provide behind-the-scenes insights, influencer collaborations to expand reach, and an intensive posting schedule to maximize engagement. My efforts also enhanced paid advertising performance, contributing to Red Baron’s best-ever Black Friday campaign in 2024.

Explore my work in more detail below:

Social Media Stories
Influencer Marketing
Content Management
Website Management (coming soon)

Social Media Profiles

Flutiform Inhaler – Mundipharma

crabchisel — Sat, 25 Mar 2017 23:10:00 +0000

Mundipharma is a global pharmaceutical company dedicated to advancing healthcare through quality medicines and innovative therapeutic solutions.

During my time at Wax Interactive, I produced a motion graphic video designed to educate new users of Mundipharma’s Flutiform Asthma Inhaler.

Wax’s team provided the storyboards, and I built on these by creating the motion graphic. I recorded a temporary voice-over based on a script from the client. I worked closely with Wax’s internal team as well as directly with the client, receiving constant feedback.

Once the animation was approved, I brought in a professional voice actor to record the final script and I re-timed everything to match perfectly.

I handled all aspects of the video production, including motion graphics, stock footage selection, and the final audio design with sound effects.

Tools Used:

Adobe After Effects
Adobe Premiere Pro
Adobe Illustrator
Adobe Audition

Ride Around The Lake

crabchisel — Mon, 13 Mar 2017 11:30:00 +0000

Ride Around the Lake is a recreational cycle for Charity. Each May, hundreds of people ride around the picturesque Lake Illawarra to raise money for charity.

Having assisted in 2015 as a Graphic Designer and Videographer, I was honoured to be selected to lead media and communications for the event in 2016 and again in 2017.

Click the links below to see the different projects I worked on for Ride Around the Lake

Website – Ride Around The Lake

crabchisel — Mon, 09 May 2016 04:36:00 +0000

Ride Around the Lake is a recreational cycle for Charity. Each May, hundreds of people ride around the picturesque lake Illawarra to raise money for charity.

Having assisted in 2015 as a videographer, I was honoured to be selected to lead media and communications for the event in 2016 and again in 2017.

The first thing I proposed was creating a new website, as the existing site was almost a decade old, slow and did not effectively communicate the details of the event.

While I was assessing the clients’ needs, the customer bookings team reported having high amounts of inquiries for simple event details. I proposed creating a clear and simple design for the new website as well as a Motion Graphic to visually communicate details in a captivating way

I also created a wide variety of print media to promote the event, promote sponsors, and communicate messages during the event.

With assistance from the customer service/booking team, we created an FAQ section that addressed the biggest pain points for customers. With the introduction of the new site and the motion graphic, they saw notably lower customer support tickets for event- related information then previous years.

The website was created with a responsive design and optimised for fast load times as I observed that the majority of traffic on the old site was via mobile.

In addition to the web design, I also looked after the server (VPS), ensuring fast operations, applying security patches, backing up Via FTP and keeping everything up to date.

As the event is no longer running the site has since been shutdown.

Tools Used

WordPress
Google Analytics
Adobe Illustrator
Adobe Indesign

Caring For Communities – Paul Bartlett

crabchisel — Thu, 17 Mar 2016 00:37:00 +0000

I worked with Paul Bartlett and the Australian Christian Churches (ACC) to create a video highlighting their community-focused initiatives. Paul’s vision went beyond traditional church walls—he believes in engaging with the community where they are, from supporting homeless youth to organizing major local events.

I worked with the ACC team during the shoot to capture interview content as well as B-roll. I edited the video and worked with multiple stakeholders to ensure a final product that suited everyone’s needs. I created motion graphic elements to visually compliment Paul’s interview segment.

Tools Used:
– Black Magic Cinema 4k
– Canon 5d MKII
– Adobe Davinci Resolve
– Adobe Premiere Pro
– Adobe After Effects

Showreel – Optimax Media

crabchisel — Wed, 16 Mar 2016 22:42:00 +0000

In 2015, I co-founded Optimax Media, a startup focused on digital signage and video production.

We focused on high-quality video production and digital signage solutions. Below is a showreel we created to demonstrate our skills.

Drone shots are standard now; however, at the time,e it was an emerging technology and turnkey solutions were not readily available. I shot the drone shots in this video on a custom-built 550mm frane hexacopter I built from scratch using hobby-grade parts, a professional gopro gimbal and the just-released DJI Naza flight computer/autopilot.

Tools used:
– Black Magic Cinema 4K
– Custom Built Hexacopter Drone
– Zoom H4N
– Adobe Premiere Pro
– Adobe After Effects
– Davinci Resolve

Backstage Pass – Main Street Studios

crabchisel — Wed, 16 Mar 2016 11:14:00 +0000

We had the opportunity to create a three-part mini-series for Main Street Studios in Wollongong, shining a light on the people who bring music to life. The series highlighted the studio’s talented audio engineers, the artists who recorded there, and the behind-the-scenes techs who made it all happen.

Our goal was to capture the energy and creativity of the space while showcasing the expertise that goes into every recording.

Tools used:
– Black Magic Cinema 4K
– Davinci Rezolve
– Adobe Premiere Pro
– Adobe After Effects

Created at Optimax Media