{"id":162,"date":"2016-03-16T22:40:00","date_gmt":"2016-03-16T11:40:00","guid":{"rendered":"http:\/\/jaredparkerdesign.com\/?p=162"},"modified":"2025-03-17T11:26:15","modified_gmt":"2025-03-17T00:26:15","slug":"optimax-media-your-stories-told","status":"publish","type":"post","link":"https:\/\/jaredparkerdesign.com\/?p=162","title":{"rendered":"Optimax Media"},"content":{"rendered":"\n<p>In 2015, I co-founded <strong>Optimax Media<\/strong>, a startup focused on digital signage and video production. With backing from Optimax Communications, we set up shop in Wollongong, working with local businesses to create eye-catching advertising content. We installed digital signage across restaurants and venues, bringing a fresh approach to marketing in the area.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>While the venture ultimately closed in late 2016, the experience was invaluable. We learned firsthand the challenges of entering a competitive market and the importance of strategic focus.<\/p>\n\n\n\n<p>Some projects we worked on are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/jaredparkerdesign.com\/?p=153\" data-type=\"post\" data-id=\"153\">Backstage Pass &#8211; Main Street Studios<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/jaredparkerdesign.com\/?p=174\" data-type=\"post\" data-id=\"174\">Clique Brothers Yogurt &#8211; Beyond Blue Campaign<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/jaredparkerdesign.com\/?p=169\" data-type=\"post\" data-id=\"169\">Optimax Media Showreel<\/a><\/li>\n<\/ul>\n\n\n\n<p>See some behind-the-scenes content in the video below.<\/p>\n\n\n<figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div  id=\"_ytid_54947\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/lMvJi1aTW60?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=1&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__ epyt-facade no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\" alt=\"YouTube player\" src=\"https:\/\/i.ytimg.com\/vi\/lMvJi1aTW60\/maxresdefault.jpg\" title=\"\"><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div><\/figure>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2015, I co-founded Optimax Media, a startup focused on digital signage and video production. With backing from Optimax Communications, we set up shop in Wollongong, working with local businesses to create eye-catching advertising content. We installed digital signage across restaurants and venues, bringing a fresh approach to marketing in the area. While the venture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":159,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videography"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=162"}],"version-history":[{"count":4,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":178,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/162\/revisions\/178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/media\/159"}],"wp:attachment":[{"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}