{"id":20,"date":"2015-06-05T10:51:00","date_gmt":"2015-06-05T00:51:00","guid":{"rendered":"http:\/\/jaredparkerdesign.com\/?p=20"},"modified":"2025-03-18T22:38:08","modified_gmt":"2025-03-18T11:38:08","slug":"motion-graphic","status":"publish","type":"post","link":"https:\/\/jaredparkerdesign.com\/?p=20","title":{"rendered":"Motion Graphic &#8211; Ride Around The lake"},"content":{"rendered":"\n<p><a href=\"http:\/\/jaredparkerdesign.com\/?p=197\" data-type=\"post\" data-id=\"197\">Ride Around the Lake <\/a>is a recreational cycle for Charity. Each May, hundreds of people ride around the picturesque lake Illawarra to raise money for charity.<\/p>\n\n\n\n<p>Having assisted in 2015 as a Graphic Designer and videographer, I was honoured to be selected to lead media and communications for the event in 2016 and again in 2017.<\/p>\n\n\n\n<p>After creating a <a href=\"httpss:\/\/jaredparkerdesign.com\/?p=49\" data-type=\"post\" data-id=\"49\">new website <\/a>for the event, I proposed creating a motion graphic to communicate important event information with stakeholders and the community.<\/p>\n\n\n<figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div  id=\"_ytid_20730\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/yLNX6AdJa9g?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=1&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__ epyt-facade no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\" alt=\"YouTube player\" src=\"https:\/\/i.ytimg.com\/vi\/yLNX6AdJa9g\/maxresdefault.jpg\" title=\"\"><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div><\/figure>\n\n\n<p>I worked with the booking team to identify the most common questions they received (pain points) and incorporated these into the script. This, combined with the <a href=\"httpss:\/\/jaredparkerdesign.com\/?p=49\" data-type=\"post\" data-id=\"49\">new website<\/a> led to a reduction in customer support enquires for event-related questions<br><br>The motion graphic was created in Adobe After Effects, utilising the existing branding and colour palette. My creative strategy centered around:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dynamic Visual Storytelling:<\/strong> Fluid kinetic typography and energetic transitions to guide the viewer\u2019s attention.<\/li>\n\n\n\n<li><strong>Engaging Animation Techniques:<\/strong> intentionally choreographed movements and layered visual elements.<\/li>\n\n\n\n<li><strong>Sound Design: A carefully selected professional voiceover<\/strong>, complemented by sound effects.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Tools Used<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adobe After Effects<\/li>\n\n\n\n<li>Adobe Premiere Pro<\/li>\n\n\n\n<li>Adobe Audition<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ride Around the Lake is a recreational cycle for Charity. Each May, hundreds of people ride around the picturesque lake Illawarra to raise money for charity. Having assisted in 2015 as a Graphic Designer and videographer, I was honoured to be selected to lead media and communications for the event in 2016 and again in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":69,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,3,6],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adobe-after-effects","category-graphic-design","category-motion-graphics"],"brizy_media":[{"id":22,"url":"https:\/\/jaredparkerdesign.com\/wp-content\/uploads\/2025\/03\/TO-BE-PART-OF-THE-SOLUTION.png","name":"TO-BE-PART-OF-THE-SOLUTION.png","meta":{"brizy_attachment_uid":"wp-f2cfa10578b6ed222aa08f287594d930.png","brizy_post_uid":["2751cbd78d9fb9a60e1f99d42be45d34"]}}],"_links":{"self":[{"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20"}],"version-history":[{"count":5,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/20\/revisions"}],"predecessor-version":[{"id":201,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/20\/revisions\/201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/media\/69"}],"wp:attachment":[{"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}