{"id":272,"date":"2025-01-25T10:00:28","date_gmt":"2025-01-24T23:00:28","guid":{"rendered":"http:\/\/jaredparkerdesign.com\/?p=272"},"modified":"2025-04-14T21:34:45","modified_gmt":"2025-04-14T11:34:45","slug":"tv-advertising-bob-jane-t-marts","status":"publish","type":"post","link":"https:\/\/jaredparkerdesign.com\/?p=272","title":{"rendered":"TV Advertising Bob Jane T-Marts"},"content":{"rendered":"\n<p>Bob Jane T\u2011Marts is Australia\u2019s leading independent tyre and wheel retailer, with over 130 franchised and company-owned stores nationwide.<\/p>\n\n\n\n<p>I collaborated with them to create over 25 television ads, transforming static design assets and recorded voice-overs into engaging motion graphics. I also handled audio design, adding carefully chosen sound effects to enhance the visual storytelling and reinforce brand consistency.<\/p>\n\n\n\n<p>TV advertising is a pillar of Bob Jane T\u2011Marts\u2019 marketing strategy, offering unbeatable reach and scale. <strong>Over 13 million Australians saw the advertisements daily<\/strong>, with 92% of the population, 23 million people, seeing the ads each month.<\/p>\n\n\n\n<p>The campaign generated 69 million impressions per month.<\/p>\n\n\n\n<p>Beyond visibility, the campaign drove real business results with over <strong>100 million dollars of revenue brought in PA<\/strong>. The campaign generated $9.3M in monthly sales uplift, reinforcing TV\u2019s role as a high-impact marketing channel for the brand.<\/p>\n\n\n\n<p><br><\/p>\n\n\n<div class=\"epyt-gallery\" data-currpage=\"1\" id=\"epyt_gallery_52354\"><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div  id=\"_ytid_87512\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/sbnwrPnaCmk?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=1&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__ epyt-facade no-lazyload\" data-epytgalleryid=\"epyt_gallery_52354\"  data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\" alt=\"YouTube player\" src=\"https:\/\/i.ytimg.com\/vi\/sbnwrPnaCmk\/maxresdefault.jpg\" title=\"\"><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div><\/figure><div class=\"epyt-gallery-list\"><div class=\"epyt-pagination \"><div tabindex=\"0\" role=\"button\" class=\"epyt-pagebutton epyt-prev  hide \" data-playlistid=\"PLzLnpWQ0Red1bXpZc7oA1fo4ESt7JOtB-\" data-pagesize=\"3\" data-pagetoken=\"\" data-epcolumns=\"3\" data-showtitle=\"1\" data-showpaging=\"1\" data-autonext=\"0\" data-thumbplay=\"1\"><div class=\"epyt-arrow\">&laquo;<\/div> <div>Prev<\/div><\/div><div class=\"epyt-pagenumbers \"><div class=\"epyt-current\">1<\/div><div class=\"epyt-pageseparator\"> \/ <\/div><div class=\"epyt-totalpages\">2<\/div><\/div><div tabindex=\"0\" role=\"button\" class=\"epyt-pagebutton epyt-next\" data-playlistid=\"PLzLnpWQ0Red1bXpZc7oA1fo4ESt7JOtB-\" data-pagesize=\"3\" data-pagetoken=\"EAAaHlBUOkNBTWlFREF4TnpJd09FWkJRVGcxTWpNelJqaw\" data-epcolumns=\"3\" data-showtitle=\"1\" data-showpaging=\"1\" data-autonext=\"0\" data-thumbplay=\"1\"><div>Next<\/div> <div class=\"epyt-arrow\">&raquo;<\/div><\/div><div class=\"epyt-loader\"><img loading=\"lazy\" decoding=\"async\" alt=\"loading\" width=\"16\" height=\"11\" src=\"https:\/\/jaredparkerdesign.com\/wp-content\/plugins\/youtube-embed-plus\/images\/gallery-page-loader.gif\" title=\"\"><\/div><\/div><div class=\"epyt-gallery-allthumbs  epyt-cols-3 \"><div tabindex=\"0\" role=\"button\" data-videoid=\"sbnwrPnaCmk\" class=\"epyt-gallery-thumb\"><div class=\"epyt-gallery-img-box\"><div class=\"epyt-gallery-img\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/sbnwrPnaCmk\/hqdefault.jpg)\"><div class=\"epyt-gallery-playhover\"><img loading=\"lazy\" decoding=\"async\" alt=\"play\" class=\"epyt-play-img\" width=\"30\" height=\"23\" src=\"https:\/\/jaredparkerdesign.com\/wp-content\/plugins\/youtube-embed-plus\/images\/playhover.png\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" title=\"\"><div class=\"epyt-gallery-playcrutch\"><\/div><\/div><\/div><\/div><div class=\"epyt-gallery-title\">Bob Jane T-Marts | Pick up a FREE Pressure Washer<\/div><\/div><div tabindex=\"0\" role=\"button\" data-videoid=\"LP-uEpP-eTw\" class=\"epyt-gallery-thumb\"><div class=\"epyt-gallery-img-box\"><div class=\"epyt-gallery-img\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/LP-uEpP-eTw\/hqdefault.jpg)\"><div class=\"epyt-gallery-playhover\"><img loading=\"lazy\" decoding=\"async\" alt=\"play\" class=\"epyt-play-img\" width=\"30\" height=\"23\" src=\"https:\/\/jaredparkerdesign.com\/wp-content\/plugins\/youtube-embed-plus\/images\/playhover.png\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" title=\"\"><div class=\"epyt-gallery-playcrutch\"><\/div><\/div><\/div><\/div><div class=\"epyt-gallery-title\">Bob Jane T-Marts | Buy 3 get 1 Free<\/div><\/div><div tabindex=\"0\" role=\"button\" data-videoid=\"GMtVwULbq5E\" class=\"epyt-gallery-thumb\"><div class=\"epyt-gallery-img-box\"><div class=\"epyt-gallery-img\" style=\"background-image: url(https:\/\/i.ytimg.com\/vi\/GMtVwULbq5E\/hqdefault.jpg)\"><div class=\"epyt-gallery-playhover\"><img loading=\"lazy\" decoding=\"async\" alt=\"play\" class=\"epyt-play-img\" width=\"30\" height=\"23\" src=\"https:\/\/jaredparkerdesign.com\/wp-content\/plugins\/youtube-embed-plus\/images\/playhover.png\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" title=\"\"><div class=\"epyt-gallery-playcrutch\"><\/div><\/div><\/div><\/div><div class=\"epyt-gallery-title\">Bob Jane T-Marts | $100 Cash Back<\/div><\/div><div class=\"epyt-gallery-rowbreak\"><\/div><div class=\"epyt-gallery-clear\"><\/div><\/div><div class=\"epyt-pagination \"><div tabindex=\"0\" role=\"button\" class=\"epyt-pagebutton epyt-prev  hide \" data-playlistid=\"PLzLnpWQ0Red1bXpZc7oA1fo4ESt7JOtB-\" data-pagesize=\"3\" data-pagetoken=\"\" data-epcolumns=\"3\" data-showtitle=\"1\" data-showpaging=\"1\" data-autonext=\"0\" data-thumbplay=\"1\"><div class=\"epyt-arrow\">&laquo;<\/div> <div>Prev<\/div><\/div><div class=\"epyt-pagenumbers \"><div class=\"epyt-current\">1<\/div><div class=\"epyt-pageseparator\"> \/ <\/div><div class=\"epyt-totalpages\">2<\/div><\/div><div tabindex=\"0\" role=\"button\" class=\"epyt-pagebutton epyt-next\" data-playlistid=\"PLzLnpWQ0Red1bXpZc7oA1fo4ESt7JOtB-\" data-pagesize=\"3\" data-pagetoken=\"EAAaHlBUOkNBTWlFREF4TnpJd09FWkJRVGcxTWpNelJqaw\" data-epcolumns=\"3\" data-showtitle=\"1\" data-showpaging=\"1\" data-autonext=\"0\" data-thumbplay=\"1\"><div>Next<\/div> <div class=\"epyt-arrow\">&raquo;<\/div><\/div><div class=\"epyt-loader\"><img loading=\"lazy\" decoding=\"async\" alt=\"loading\" width=\"16\" height=\"11\" src=\"https:\/\/jaredparkerdesign.com\/wp-content\/plugins\/youtube-embed-plus\/images\/gallery-page-loader.gif\" title=\"\"><\/div><\/div><\/div><\/div>\n\n\n<p><strong>Tools Used:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adobe After Effects<\/li>\n\n\n\n<li>Adobe Premiere Pro<\/li>\n\n\n\n<li>Adobe Illustrator<\/li>\n\n\n\n<li>Adobe Photoshop<\/li>\n\n\n\n<li>Adobe Audition<\/li>\n\n\n\n<li>Cinema 4D (catalogue)<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bob Jane T\u2011Marts is Australia\u2019s leading independent tyre and wheel retailer, with over 130 franchised and company-owned stores nationwide. I collaborated with them to create over 25 television ads, transforming static design assets and recorded voice-overs into engaging motion graphics. I also handled audio design, adding carefully chosen sound effects to enhance the visual storytelling [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,13,14,6],"tags":[],"class_list":["post-272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adobe-illustrator","category-adobe-after-effects","category-adobe-premiere-pro","category-motion-graphics"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=272"}],"version-history":[{"count":4,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/272\/revisions"}],"predecessor-version":[{"id":392,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/272\/revisions\/392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=\/wp\/v2\/media\/273"}],"wp:attachment":[{"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jaredparkerdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}