Ride Around the Lake is a recreational cycle for Charity. Each May, hundreds of people ride around the picturesque lake Illawarra to raise money for charity.

Having assisted in 2015 as a Graphic Designer and videographer, I was honoured to be selected to lead media and communications for the event in 2016 and again in 2017.

After creating a new website for the event, I proposed creating a motion graphic to communicate important event information with stakeholders and the community.

I worked with the booking team to identify the most common questions they received (pain points) and incorporated these into the script. This, combined with the new website led to a reduction in customer support enquires for event-related questions

The motion graphic was created in Adobe After Effects, utilising the existing branding and colour palette. My creative strategy centered around:

• Dynamic Visual Storytelling: Fluid kinetic typography and energetic transitions to guide the viewer’s attention.
• Engaging Animation Techniques: intentionally choreographed movements and layered visual elements.
• Sound Design: A carefully selected professional voiceover, complemented by sound effects.

Tools Used

• Adobe After Effects
• Adobe Premiere Pro
• Adobe Audition