I had the opportunity to work with UPRT Australia, the country’s leading provider of Upset, Prevention, and Recovery Training. Their commitment to safety and innovation has truly set them apart in the industry. In 2022, they were recognized as the Flight Training Organisation of the Year and received the prestigious CASA Wings award for their innovations in pilot training.
To help UPRT Australia connect with new audiences and further solidify their industry reputation, I provided a range of services including content management, graphic design, and marketing. The goal was to create engaging, informative content that not only highlighted their achievements but also resonated with both industry professionals and the wider community.
Promotional booklet: Avalon Airshow
This eight-page promotional brochure was created to educate potential customers and clients on why they should undertake UPRT training, and why they should do it with UPRT Australia.
This was created during preparations for the 2023 Avalon Airshow.
Air Sport Magazine Advertisement:
Booth Layout: Avalon Airshow
Business Cards
Marketing (META)
After my initial consultations with UPRT Australia, it became clear that one of their clients’ biggest challenges was building confidence. Many pilots were flying with them specifically to boost their self-assurance and become safer pilots.
I leveraged this insight to create a META campaign that targeted lookalikes likely to share these pain points. We launched a lead generation campaign, and I personally followed up on every lead via phone.
Initially, UPRT Australia didn’t have a system for deposits or upfront payments—clients would book by phone and pay after their flight. I introduced an easy checkout process that allowed clients to pay for their first flight upfront. This not only enabled instant lead conversion but also empowered efficient follow-ups for warm leads further down the funnel.
Review Campaign
UPRT Australia had an excellent reputation via word of mouth. Unfortunately, this was not reflected in their online presence. To solve this challenge, I ran an email campaign, encouraging existing customers to leave reviews for UPRT Australia on their Google business profile.
I then utilised these reviews in an organic social media campaign to build trust with their audience and potential new customers.
Social Media Reels
Website Management
UPRT Australia had an existing website built on a custom platform. I was able to adapt to this custom backend, learning how to make modifications to the website, adding new content, optimising for SEO, increasing readability and creating a streamlined contact process that increased conversions.
Testimonial:
Jared has been our marketing partner since December 2022, and we have been very happy with his work. He handled everything from generating social media content and posts on Instagram, Facebook and TikTok, to Google search ads, website optimization and graphic design for print and digital media. He has increased our online visibility and engagement with a significant boost in social media engagement and website enquiries. Our Instagram followers have increased by over 100% since we started working with him and our website traffic tripled. We strongly recommend Jared to anyone who needs a reliable and effective marketing partner.
One of the reasons, we decided to work with Jared over other marketing companies is because he understood the difficulties we face in running an aviation business. And most importantly, he know’s how our customers think and how to best target them. If you are looking for a marketing partner look no further.
March 2023
Jeremy Miller & Shane Tobin, Directors | UPRT Australia