I served as the Social Media Manager for Amir Zoghi Consulting for over four years. In this role, I oversaw the content calendar, moderated posts, and actively responded to comments.
Over the four years I managed the account, I created more than 1,800 unique posts that told engaging stories and built meaningful connections with clients.
I produced promotional videos for events, filming, shooting and editing each video to showcase their message. I also filmed and edited seminars for distribution across social channels, their website paid advertising platforms, and their learning management systems.
Additionally, I developed promotional content for online programs, including paid ads on Meta and Google, and wrote EDMs and newsletters reaching 15,000 members. I further enhanced our storytelling by creating raw, behind-the-scenes content for Stories, with a focus on both domestic and international events.
You can view the Instagram page by clicking: Amir Zoghi Consulting
Please see some of the reels I created below:
Social Media Stories
At Amir Zoghi Consulting, Instagram and Facebook Stories were a cornerstone of my content strategy, much like at Red Baron. As an international speaker, Amir Zoghi’s tours and retreats provided the perfect backdrop for capturing both short and long-form video content. I documented behind-the-scenes moments, offering followers an immersive experience that made them feel as though they were right there with us.
This authentic approach not only boosted engagement but also played a key role in attracting new clientele.
As an example, I have included my coverage of Amir’s Portugal tour in 2023 which included multiple speaking events and an exclusive retreat.
